It's a daunting challenge to survey the expanse of Morton Redner's career and communicate to you in one quick gulp the many industries and readers his writing has reached.

For example, you're probably reading this on one of the 500 million PCs where InstallShield has helped you add/remove 80% of the software on your hard drive. Morton Redner wrote, designed, and supervised publication of the original user guide for InstallShield, currently the sixth most-frequently used program in the world.

It's a disservice simply to call Redner a technical writer. If there's a single attribute his multiple writing careers share in common it's success.

On Madison Avenue he was known for the arresting, clever, and often funny TV, radio, and print ads he wrote for major national consumer brands. One such campaign moved 20 million pairs of Keds sneakers above what marketers had anticipated! A campaign he created for the Peace Corps raised recruitment 80%! (New York Times).

Redner's special expertise in healthcare and pharmaceuticals, investment/finance, software development, aerospace technology, and education has helped drive the profitability of corporations large and small. Typical projects include eLearning, multimedia presentations and demos, advertising, marketing, and documentation.

Of course he knows the software tools he needs for your job. But so does everyone else these days. And what does that tell you about his work product? Nothing, really. Redner has something you need that's far more important. It's the proven quality and effectiveness of his writing and editing.

Simon & Schuster published his first novel GETTING OUT, now in its third edition and available on Amazon. The New York Times called one of his user guides "excellent". The Art Directors Club of NY awarded his advertising copy.

Redner is an M.A. graduate of the University of California at Berkeley who received his B.A. from Hobart College.

Samples and references on request.