I can describe in a word Morton Redner's career: writer. But to tell you what he writes about, and the millions of readers he has reached, would take more room than we have here.

For example, you're probably reading this on one of the 500 million PCs where InstallShield has helped you add/remove 80% of the software on your hard drive. Morton Redner wrote, designed, and supervised publication of the original user guide for InstallShield, currently the sixth most-frequently used program in the world.

So what is he then? A technical writer? Simply to call Redner a technical writer would be a disservice.

He once lived among Mad Men, writing TV, radio, and print ads on Madison Avenue for major national brands. His headlines sometimes had an almost Zen quality that could stop you in your tracks. (Actually, he once lived in a Buddhist monastery in India.) One of his TV spots moved 2-million pairs of Keds sneakers in a single week. A campaign he created for the Peace Corps raised recruitment 80% that year! (New York Times).

The power of his words to pursuade never ceased to amuse him. Yet Madison Avenue was simply not enough to hold his interest. From there, he moved on to technical writing assignments in healthcare and pharmaceuticals, investment and finance, software development, aerospace and defense technology. His clients range in size from huge corporations to tiny seat-of-the-pants startups.

Typical projects include eLearning, multimedia presentations and demos, advertising, marketing, and documentation.

There's a page on this website that will tell you which software tools he uses. But everyone uses these same tools. So what does that tell you? Nothing, really. You need something far more important, and that's the proven quality and effectiveness of his writing.

Simon & Schuster published his first novel GETTING OUT, now in its 3rd edition and available on Amazon. The New York Times called one of his user guides "excellent". The Art Directors Club of NY awarded his advertising copy.

Redner is an M.A. graduate of the University of California at Berkeley who received his B.A. from Hobart College. Samples and references on request.